DiversityWorking ~ Career Channel News


Diversity Issue Challenges DC Comics

The recent announcement by Marvel Comics that "both Captain America and Thor would undergo some radical changes as part of their new Avengers NOW! series" was met with both cheers and jeers, but the fact remains that the company is ready to infuse diversity into its stable of superheroes. And this has turned the focus on DC Comics which to observers seems faced with the issue of diversity.

Thus, while an African American male will fill into the costume of Captain America - after the Captain loses his super-soldier abilities, and when Thor Odinson is deemed unworthy, his hammer (and the Thor title, it seems) will pass onto an unnamed woman – as The Daily Beast reported, DC Comics will continue with its time-tested formulaic stories of its superheroes.

It did try to imbue diversity, and made big news in 2006 with their new Batwoman, Kate Kane, as an out lesbian. However, DC Comics has also been criticized for racial and gender homogeneity both on their creative teams and within their comic books.

The missteps range from white-washing characters of color during Black History Month to refusing to allow Batwoman to marry her fiancée. This last decision resulted in the resignation of Batwoman editorial team J.H. Williams III and W. Haden Blackman, one of the most critically-acclaimed partnerships in DC’s history, and seemed to cancel out any remaining goodwill the company had earned, The Daily Beast continues in its report.

What could be the reasons DC Comics is not as ready as Marvel Comics to go full-speed with diversity with their stories?

The same report says that readers do react quite strongly against “Any slightly unconventional decision,” and “To violate the status quo is akin to sacrilege.” Thus, most stories and characters remain “ultimately extremely conservative.”

So thus far, DC Comics still retains the “classic” appeal of their characters and plots – for the sake of their business, and avoids ruffling the feathers of their long-time followers.

This conservative stance of DC Comics, as The Daily Beast analyses, is “not only detrimental to character and narrative development—they also make the company seem backwards and out of touch.”

It would do well then for DC Comics to shake up a bit off its traditional track, and little by little, introduce new characters that can reflect the diversity that characterizes American society.

Introducing a new set of diverse characters, reflecting the make up, beliefs and lifestyles of today's
American society and who still go along with the overall classic good vs. evil theme of DC Comics is perhaps a much better option, rather than radically transforming their existing classic superheroes into today's version, so as not to 'destabilize' the status quo the company adheres to.

In yet another report much earlier, it seems DC Comics is doing its best to address this issue, but through a different medium. The Wall Street Journal online reported that DC Entertainment president Diane Nelson encouraged Warner producers to develop diverse and even contradictory takes. The Batman in "Superman vs Batman," to be played by Ben Affleck, will be different from the one in "Gotham" and in coming direct-to-DVD animated movies and videogames. A kid-friendly version of Batman even appeared in February's hit "The Lego Movie."
"It isn't about a single approach to everything," said Ms. Nelson. "It's the right character matched with the right talent in the right medium."

It makes good business sense, but how about imbuing newness and diversity in their characters and stories likewise in the traditional comic book format?

Career Channels

Advertising Aerospace and Defense Agriculture Forestry and Fishing Apparel and Textile Industry
Architecture Arts and Entertainment Automotive Aviation and Airlines
Banking Biotechnology Clergy Clerical and Administrative
Clinical Research Nurse Conservation Construction and Real Estate Consulting Services
Customer Service Education Energy and Utilities Engineering
Entrepreneur Franchise Entry Level and Intern Environment Executive and Management
Facilities and Ground Maintenance Fashion and Modeling Financial Services Fire, Law Enforcement, and Security
Floral Designer Food, Beverage, and Tobacco Government Graphic Arts
Healthcare - Administrative Healthcare - Nursing Healthcare - Practitioners Healthcare - Technicians
Hospitality Hotel Travel Leisure Human Resources and Employment Services Installation Maintenance Repairs Insurance and Risk Management
Intern Internet and E-commerce IT - Computers, Hardware IT - Computers, Software
IT - Executive, Consulting IT - Manager IT - Networking Legal Services
Library Services Manufacturing and Operations Marketing Materials Management
Media - Broadcast Media - Online Media - Print Metals and Mining
Military Non Profit Oncology Operations Manager
Personal Care Pharmaceutical Printing and Publishing Professional Services
Public Relations Purchasing Rehabilitation Specialist Restaurant and Food Service
Retail and Wholesale Sales Science and Research Security Clearance
Sports and Recreation Store Management Telecommunications Trades and Apprecenticeships
Training Transportation Logistics and Warehousing Work from Home  

Featured Jobs

Browse Featured Jobs

Employers post a job here

New Jobs

Browse New Jobs

Featured Employers

3E Bed Bath & Beyond BI-LO Brooks Running
buybuy BABY C & S Companies Cabela's Incorporated Carestream
Central Community College Christmas Tree Shops City of Hope Community Health Center, Inc.
Compass Group Datto Foley Equipment Fresco Y Mas
Harbor Freight Tools Harmon Harveys Ifbyphone, Inc.
Information Services Group Integra LifeSciences InterContinental Hotels Group Interim HealthCare
Keenan & Associates KPMG LMI Aerospace NeighborWorks America
Nestle Purina O'Reilly Auto Parts Office Depot Packaging Corporation of America
Phillips 66 Schaedler Yesco Distribution, Inc. Shimadzu Scientific Instruments, Inc. Southeastern Grocers
Sun National Bank The Children's Village The Hanover Insurance Group The Nature Conservancy
The Scotts Miracle-Gro Company Thorlabs tronc TSymmetry
Union of Concerned Scientists US Ecology, Inc. Vermeer Midwest Winn Dixie
World Market YRCI


IHire Job Target One Click Recruitology

Diversityworking Ads

Post Your Resume Now

This website has been awarded the "preferred website" status
in the Who's Who Guide

Trade Pub