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• Date Posted: Oct 08 10:59, 09

Channel Audience Manager

Reading, ENG

Job Category: Marketing
Location: United Kingdom, Reading
Job ID: 704477
Division: Marketing This role will lead the partner strategy and its execution to drive activation and long term success of Microsoft Online Services including the Business Productivity Online Suite (BPOS) and Windows Azure in the UK. Success in this sector is a key strategic focus for Microsoft and faces fierce competition from Google.

This role is critical in activating partners to sell Microsoft Online Services, and driving adoption of Windows Azure. Today Microsoft’s UK’s channels for these new products are in their infancy. Future market growth represents a significant revenue opportunity and supports the long term success of the company in a new era of ‘cloud’ based technologies. Key focuses will include;

Help partners embrace Microsoft Online Services and Windows Azure:
Demonstrate value and business opportunity to drive partner activation
Drive partner readiness and capability to sell/use technologies
Provide support to the Partner Capacity Planning Manager for S+S Partner Capacity Planning (e.g. BPOS, CRM Online, Azure)

Sell Microsoft Online and Partner Hosted Solutions:
Drive partner recruitment, readiness and sales of BPOS; integrate CRM Online as part of the MS Online story
Provide insights on Google Compete landscape and block out/reduce Google penetration in the channel
Lead with Exchange Online for securing email socket and block out Open Office penetration
Promote Partner Hosted solutions in cases when BPOS is not the most suitable solution to customers

Drive adoption of the Azure Services Platform:
Work together with Windows Azure Business Group Lead & Developer and Platform Evangelism (DPE) to drive field awareness and readiness to evangelize Azure with partners
Drive Azure partner readiness with Partner Skills Development Manager
Support Solution Breadth CAM to drive breadth awareness and adoption of Windows Azure with developers
Support DPE and ISV PAM community to drive Depth Wins for Azure Services Platform via the BizSpark, Metro and Technical Adoption programmes

It is critical for this role to work successfully with the Information Worker Business group: which is responsible for the Microsoft Online Services products, Developer and Platform Evangelism (DPE) which is responsible for Windows Azure, the Central Marketing Group (CMG) responsible for external communications. The successful candidate will also need to work with colleagues across SMSP in partner and customer roles, and peers within SMSP’s marketing team.

Team/Department Mission
The Emerging Channels Team is focused on growing share, driving adoption, and increasing penetration with the Microsoft Partner Programme into strategic channel communities such as Web firms, breadth ISVs, hosting providers, and driving partner activation for Microsoft Online Services and Windows Azure across the broader partner ecosystem.

Key Accountabilities
Drive continued partner recruitment and activation for the Business Productivity Online Suite (BPOS)
Execute an Accelerator Programme to drive customers wins in the core mid market segment
Drive deployment of applications on Windows Azure, and executive an enablement programme key managed partners

Knowledge, Skills and Experience
1) Essential Experience
Knowledge of the UK IT Industry and channel partners
B2B Marketing experience
Experience of online services beneficial

2) Technical/Functional Skills
Marketing expertise

3) Personal Attributes/Interpersonal Skills
Confidence
Ability to work within a matrix organization
Good impact and influencing skills
Integrated Marketing Excellence
Interpersonal Awareness
Market Analysis and Opportunity Identification

4) Qualifications
Degree
Preferably CIM

Special Requirements/Additional Information e.g. Language Skills
None

Salary package: £45,000 - 60,000 basic salary + bonus and excellence benfit package.
Location: Reading
Closing date: 16th October

Microsoft is an equal opportunity employer and supports workforce diversity

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Additional Information

Citizen Status: Other
Minimum Education: Unspecified

Contact Information

Company: Microsoft
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