ADVERTISING ACCOUNT EXECUTIVE

The Richmond Times-Dispatch and Richmond.com is looking for a results-driven, dynamic Advertising Account Executive with strong communication and teamwork skills responsible for selling cross-platform advertising solutions to local and regional decision makers. The primary responsibility for this position is to increase advertising market share by growing existing retail advertising client base, and developing new business within our Richmond, Virginia market.

The Richmond Times-Dispatch is part of Berkshire Hathaway Media Group, which is headquartered in Omaha, Nebraska. We are an award-winning, technology-driven, financially-stable media organization that owns and operates newspapers and websites located in desirable markets in Alabama, Florida, Iowa, Nebraska, New Jersey, North Carolina, Oklahoma, South Carolina, Texas and Virginia. We are a leading provider of news, information and advertising across various print and digital platforms.



Essential Job Functions, Responsibilities & Competencies:







  • Responsible for meeting and exceeding weekly, monthly and
    quarterly print and digital sales goals with focus on solution-based,
    consultative selling





  • Set meetings with key decision makers and develop advertising
    programs that solve client challenges



    Engage in all stages of the sales cycle, from cold-calling
    to prospecting to developing customer rapport to closing business and
    servicing accounts



    Work through objections/concerns regarding costs;
    determine budgets, and employ relevant selling strategies



    Prepare and deliver sales presentations with new and existing
    customers ensuring realistic client deliverables and customer satisfaction to
    continually grow client base



    Maintain price and product integrity to ensure maximum company
    profitability



    Must have ability to research problems and provide solutions
    independently and in teams



    Have a good understanding of the retail industry and the market
    as it relates to customers, prospects, and key trends



    Complete appropriate sales activity reports and forecasts as
    required



    Strong understanding of digital media platforms



    Ability to effectively manage time as it relates to focus on
    sales related activities



    Knowledge of Search Engine Optimization; Social Network
    Marketing; Mobile Marketing; Emerging Digital Media; Online Advertising:
    Display, Rich Media, and Video; Location Based Technologies; and Interactive
    Television a plus.



    Education and Experience Requirements:





Bachelor's degree (B. A.) from four-year College or university;
or 4-6 years related experience and/or training; or equivalent combination of
education and experience preferred



A minimum of 2-4 years experience in local broadcast, cable,
on-line or print media sales with a minimum of two years experience in digital
media preferred



Excellent communication, interpersonal, motivational and
organizational skills required and ability to work independently and in a team
environment



Must be computer proficient in Word, Excel, and PowerPoint



Knowledge and/or experience of Sales CRM and/or advertising
sales software




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Advertising Account Executive Located At Va, Richmond - Job Post By: Richmond Times-dispatch






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