ASSOCIATE BRAND MANAGER

Job Description Summary:



The Marketing organization is responsible for developing the long-term strategy for the brand, building differentiated market positioning, developing superior brand mixes, as well as developing and executing integrated marketing plans. Specifically, brand management defines the brand’s pricing, packaging, trade merchandising, advertising and promotion strategies and is responsible for P&L management in delivering profit, volume and market share objectives. The Associate Brand Manager will report directly to the Brand Manager on the business and assist in managing the Boursin brand and its sub-lines. 



The Associate Brand Manager will be responsible for leading the planning, execution and analysis of various business initiatives. This role will gain broad exposure to all functional activities on the brand’s business (including but not limited to Consumer Insights, New Products, Sales, Operations, and Finance).  



Essential Duties and Responsibilities





  • Marketing Planning and Execution: includes agency and budget management, and advertising and promotional plan execution.


  • Business Management and Analysis: uses consumption/panel and shipment data, sales performance, and financial analysis to understand key business metrics; reports and makes recommendations to improve performance.


  • Packaging: includes leading changes to base product and promotional packaging as needed


  • Program Evaluation: measures marketing program effectiveness with an ROI lens and makes optimization recommendations.


  • Commercialization Management: leads innovation and renovation commercialization and launch; includes leading the project through the stage gate process, ensuring a successful launch, and performing post-launch analysis.


  • Promotions Planning: works with sales team and promotions agency to develop breakthrough in-store marketing programs.





Qualifications and Competencies



  • Minimum Bachelor’s Degree required with 2 years of relevant marketing experience (CPG Preferred); or +MBA (marketing concentration a plus)


  • Specific Competencies Required



  • Must have expertise in data analysis (Nielsen/IRI preferred); translating data into insights, demonstrate strong leadership, teamwork and strategic thinking skills.


  • Must be an independent and proactive contributor that can excel in changing and ambiguous situations.


  • Demonstrate learning agility through on-the-job experience, formal and informal mentoring, and classroom training.


  • Ability to communicate (both verbally and in writing) concisely and effectively within function and with local and global cross-functional and agency partners.


  • Performance Expectations



  • Quality, accuracy, timeliness, reliability, and ownership of work performed.


  • Ability to gain the trust and respect of management, coworkers, vendors, and agency partners.


  • Maintain the integrity of confidential business and product information.


  • Develop good working relationships with other employees is essential to accomplish goals and objectives of the department.


  • Working Conditions:  Work is performed largely in an office environment.  Hours of work will generally be during regular business hours with at least 40 hours a week.  At times there will be some variation in work hours due to special projects, deadlines and other concerns. Occasional travel may be required.


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    BA/BS/Undergraduate




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    Associate Brand Manager Located At Il, Chicago - Job Post By: Bel Brands Usa






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