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Assistant Marketing Manager

Significant Points
Assistant Marketing Managers are responsible for the execution of tactical marketing plans. help plan the advertising, including which media to advertise in, such as radio, television, or print. Assists in the writing of cross-functional business plans, under direction of Corporate Program Manager. Provides WPN marketing information to other departments and International teams. Works closely with the Sales team to identify pertinent trade marketing tools. Coordinates with sales and production of appropriate promotional materials. Collaborates with the Content Manager and contributes actively to the content plan. Contributes to the creation of trade related documents. Tracks marketing expenses within budget parameters online, and billboards.

Nature of the Work
Assistant marketing managers and marketing managers work with department heads or staff to discuss topics such as contracts, selection of advertising media, or products to be advertised.

Working Conditions
Twenty-two percent of advertising and promotions managers worked for advertising agencies in May 2010. Thirteen percent of marketing managers worked for management of companies and enterprises.

Assistant Marketing Managers and Advertising and promotions managers held about 38,700 jobs in 2010. The following industries employed the most advertising and promotions managers in 2010:

A bachelor’s degree is required for most assistant marketing managers, advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Other Qualifications
Assistant marketing managers usually need BA/BS or equivalent experience with a concentration in Marketing or related coursework.

If assistant marketing managers can build relationships, strengthen partnerships, focus on consumers and customers, inspire trust through personal accountability, communicate openly, adapt and learn and respond with curiosity to new circumstances, promotion is likely.

Job Outlook
Employment of advertising, promotions, and marketing managers is expected to grow 14 percent from 2010 to 2020, as fast as the average for all occupations. Advertising, promotions, and marketing will continue to be essential for organizations as they seek to maintain and expand their share of the market.

The median annual wage of assistant marketing managers, advertising and promotions managers was $48,890 in May 2010. The median annual wage of marketing managers was $62,800 in May 2010.

Related Occupations
Advertising managers, Promotions managers, Marketing managers

Sources of Additional Information
Assistant Marketing Managers

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